The IWCAsuisse Network average reader is:

- 70% from the professional sector: Wine, tech, food, travel and tourism professionals.
    - Main fruition areas: specialized exhibitions, events, hotels, restaurants, workshops, specialized and catering schools, sector-related companies and press offices.
    - Web usage to find information and professional updating.

- 30% from the amateurs sector: wine-gastronomic sector
    - Main fruition areas: companies, public authority and universities
    - Specialized web-sites, forums and videos.